Make it stand out.

Idea

Help an brand to build up their app, website and logo style to enhance the loyalty of the customer

Inspiration：

Competitive and Analysis ：

  • Take away from competitive:

    - Environmental friendly material

  • Unique points than competitive:

    Long lasting development lifestyle

    Intuitively let users feel the material

    Personalize experience

Mood Board

  • Consistent color choice - represent material

  • Geometric shape show the stable feeling

  • Choose images that represent what the brand focuses on - furniture products

  • Choose product image with clear background to show the quality and trustful feeling of the brand

Logo Rebuild

  • Shape(angle) provide stable and safety feeling

  • Focus on the product side

  • Commitment to sustainability

Final Styletile

User Discover Journey

Let’s meet John!

40 years old

Experience designer

John recently moved to a new home, he wanted to buy new furniture for his new home, but he didn't want to go out because he didn't know if the style and placement of the furniture would meet his expectations, he needed something to make his furniture buying process easier positive and improve accuracy.

Poster Sketch & Arrangement

  • Clear hierarchy

  • Consistent of the web and app

  • First to focus

User Scenario

“Wow, this table seems really stable and have high quality，let me check the website. ”

Website Wireframe

Website:

  • Introduction and big idea

  • Navigation, design your Space, wishlist, up-cycle old furniture

  • Audience quote (feedback) of the product and brand

Final Screen Design

  • Material used by each categories

  • Description and image to show the process

  • More information of the up-cycle furniture

“This website look abundant and quality! I would like to sign up and check about the phone app. ”

  • User feedback

App Wireframe

Customer-only experience

  • Redux Home app

  • Virtual product to test the placement of the furniture

  • Save the placement picture and share with love one

Final Screen Design

With the splash screen and the customer only experience, user can click on the virtual product in the product screen.

After they watch the introduction animation, they can start to try to place the product to the corresponding spot by the phone camera.

After they took a shoot, they can fix the table angle and share the photo to love one or save in the photo